Top 5 Best Practices for Online Shopping Websites

Top 5 Best Practices for Online Shopping WebsitesBefore we start digging in the best practices, here are some facts that you ought to know:

• Online shoppers using high speed internet connection waits to only up to 4 seconds in order for a page to load. Online shoppers using lower connections wait up to 6 seconds.

• Online shoppers who decide to continue shopping in a website they have known and have shopped before, according to Jupiter Research, appreciate easy and user-friendly site interface and navigation.

• Online shoppers need to know if your website is secured to do a transaction most especially that payments are made in your website.

Top 5 Best Practices for Ecommerce Websites

1. Put your Best Effort in Rendering your Website Pages Quicker Than 4 Seconds

Online shoppers today are always concerned about getting things in an instant. In online shopping websites, shoppers are looking for quick transactions and that begins with page loads. According to research, online shoppers today wait only up to 4 seconds for a page to load. When you don’t pay attention as to how your website loads, you might be missing potential customers and that is the last thing that you need.

2. Easy Checkout Process

The online shopping checkout process is the same as following a queue in a grocery store. We don’t want to follow a long queue, and most of all, we don’t want to be tempted with the products displayed in the queue section because we might be spending on something we don’t really need. Some online shopping websites have a confusing checkout processes. Checkout buttons or links are not placed in the most visible part of the checkout process or customers are being lead to buy other things before arriving to the main item to be checked out. Pay attention to the quality of your checkout process if it’s too long or distracting.

Also, some online shopping websites require account registration to be able to finally purchase an item. Although this is a good way for website owners to get registered members, this is considered to be a major turn off to those who actually want to buy a product right away but as a guest user.

3. Flexible Payment Methods

One thing that hinders shoppers into finally purchasing goods is the way they can pay for those goods. If you only accept cash on delivery for payments, then, those using credit cards and PayPal credits will find other suppliers to get the products from because even if they have the capacity to pay, but still unable to do it because of limitations. Lift the possible limitations and get a merchant account from PayPal because most of payment terms are fine with PayPal-whether debit, credit, cash, and PayPal credits. Lastly, PayPal provides a good amount of security to transactions as well and payment disputes can be made in case of transaction failures.

4. Online Shopping Cart

Selecting the best kind of online shopping cart that fits your ecommerce website is very important as it will aid online shoppers in heading for the checkout easily. This means that when you successfully lead customers into the checkout process, chances are good in capturing a sale. What makes an online shopping cart “the best”? There are only a few things that you would like to see in a shopping cart:

• Landing page/Products’ Shelf should have pictures of the product with its corresponding Product Name, Product Code, and Price.

• When a product is selected by shoppers, more information of the product should be read by customers such as colors available, texture, weight, dimensions, and product care. The price to be displayed should already contain values for additional shipping fee, taxes (if applicable), and other fees.

• A good shopping cart lets you add an item to the cart and still enable you to shop for other items before finally checking out.

• It lets you see choose how many of the products selected you would want to buy and how many items are already in the cart and as well as total amount all the items with the necessary fees being presented accurately.

• It lets you check out using different payment options.

• Online shoppers would like to make transactions without having to log-in or register but to purchase easily as a guest. Hassle free check out leads to successful sale.

5. Search Bar

One of the online shopping facts is more than half of the online shoppers prefer searching for items using the search bar of an ecommerce website rather than use the navigation button in looking for the exact item they’re trying to purchase. This only means that adding a search bar in one of the most prominent part of the website is essential for an ecommerce shopping cart. However, this leads to a web designer creating an effective 404 page to still capture the lead and not shoo it away just because he gets lost in the site because the search bar cannot find what he’s looking for.

These are only a few of the essentials and best practices of creating an online shopping website, but one ecommerce website can already use these methods as a jump start to success.

Five Easy To Follow Online Shopping Tips

Online Shopping TipsWhile earlier the internet only connected people, today it has created a boom by connecting businesses. The internet today has come out as a new medium for shopping. Online shopping has grown enormously popular and is one of the fastest growing businesses across the globe. Shopping today has surpassed the boundaries of visiting malls, shopping outlets and stores. Online shopping has changed the old-fashioned ways of shopping. Everyone, be it the men or the women, younger generation or the older, all are going online and shopping. Today a lot of companies are creating online stores and hence creating their social presence. There are stores to cater both to the needs of sellers and buyers.

No matter, what kind of products you are looking for, you can find almost everything on the internet. Online shopping provides you with the convenience of shopping 24/7 without actually moving around. It provides you with the ease of having all the products under one roof. The product range in online shopping is mind boggling. There are huge bargain offers and the shipping of the product is really fast. You can have the product at your doorstep without actually moving out of your home.

Online shopping today has become more of a routine rather than a hobby. Billions of people today shop online.The combination of speed, convenience, diverse range of products, good deals on the product and the option of sending the product back if unsatisfied has made us addicted to online shopping. It has become so rampant also because people are saved from the pain of standing in long queues at the cash counter. But we must also remember to be careful while shopping online. You not only need your credit card but also a little awareness while shopping online. Here are five easy to follow online shopping tips:

Tip 1: Always shop from trusted websites
Always look for trusted, well known and respectable online retailers. With many E-shopping portals coming up, you need to be extra careful while shopping. Websites that are certified by Internet Trust Organizations such as ‘BB online’, must be preferred since they protect your privacy. Beware of misspellings and resist the temptation of the enticing sales.

Tip 2: Identify a secure web transaction
Never, ever buy anything from a website that doesn’t have SSL (secure sockets layer) encryption installed. One way to know whether the site has SSL is to confirm that the site starts from HTTPS://, instead of just an HTTP. Also a padlock symbol appears on the URL in the address bar.

Tip 3: keep it a secret
Always keep your personal details a secret. Never shell out details about your credit card or any other bank details unless absolute necessary. Be careful when it comes to entering personal information. Giving away too much information can give the hackers the required edge.

Tip 4: Be careful while using network
If you are thinking of using a public terminal to shop online, think again. If you still want to go ahead with the public terminals, remember to log out every time. Even if you are doing something as simple as checking a mail, be attentive. Also always use trusted Wi-Fi connection or better a privatized one. Also inoculate your computer with antivirus software.

Tip 5: keep checking statements
Never wait for the month end to go and check your bank statements. Go regularly to check your statements i.e. your credit, debit statements. Keep checking your online shopping receipts via mail. Keep a check for any sort of changes in the statement. If you find anything inappropriate address the issue immediately.

Applying these small tactics will save you from being a target of a cyber fraud.

Go connected, go shopping…

 

Are Women Dominating Online Shopping

Are Women Dominating Online ShoppingIn recent times, the aftermath of the credit fraud and online thefts going viral, there has been a surprising large increase in the number of women shoppers online. The statistics show that out of 120 million people who do online shopping, 24% are women and this trend has stretched out rapidly. It’s been recorded that 30%-40% of women prefer doing shopping online. In a recent statistical report it shows that 6 out of every 10 purchases are done by women. What has lead to this sudden upsurge in women shoppers? It’s pretty tricky changing them from traditional mall shoppers to online shoppers. This is because there has been a set of rules which the online retailers have followed which has got them this incredible ever growing base of women shoppers.

Listed below are some of the techniques they have used for baiting online women shoppers.

  1. Engaging and updating the customers by sending them email newsletter and ads, which women prefer going through before they shop.
  2. Coupons and gift cards are given at regular intervals to ensure the regularity of their customers and keeping them interested.
  3. Consumer reviews play an important role by giving a better information of the product and help the customers in making the decision.
  4. The final step involved is the increase of people using tablets and mobile devices, as these are comfortable for online usage, they have become helpful tools in online shopping.
  5. Another important aspect which has lead to this rise in women shoppers online is the launching of web applications like Wallet365, being one of the safest ways for paying your bills and handling money on the internet. These applications run a safe and secure database hence can be trusted for online activities like shopping. This has impressed a lot of women clients who save a lot of time and money by doing their shopping online knowing the whole process is protected. This is widely preferred as customers don’t have to share their private information to the website

A case study shows that women are low risk shoppers they prefer scaling up slowly to higher priced goods but once they like an online retail they will help grow a fan base by sharing the experience with their friends and be a part of it as a loyal customer too. This chain reaction has led to a boom in the online industry and an increase in women shoppers online. Since it’s easier to bait women with the hopes of a good shopping, online retails do their best to provide the ultimate relaxed shopping experience with ease of comforbaility. The realization of this truth has led to a turnover of customers from vintage shopping to the new type which is getting all the hype from its vast network of women customers.

So finally it comes up to “service”. When the right tools are provided to make the shopping easier and fun, they just keep coming back. The impact is huge and is having a steady growth for a great financial future. So it’s a good time for online shopping retails as more woman take over internet shopping as part of their regular life activity. In certain ways it beats the regular businesses in availability and a wider range of choice of surplus. Most of the brands have an online shopping presence of their goods giving them a wider database of customers. Both the sides having gained advantages, this is surely the paving the way for the future of shopping. A lot of people taking advantage of the situation for profit have joined the online shopping bandwagon.

Providing an insight on woman gaining more presence in the sector of online shopping. The usefulness of this boom for online retail and reasons why women are attracted to this new way of shopping is detailed.

Online Shopping for Clothing 5 Great Advantages

Online Shopping for ClothingNowadays online shopping for clothes has become more like a daily activity for the modern women. Despite its few flaws, buying clothing from an e-retailer is very popular. GSI Commerce survey on online shopping shows that half of the consumers prefer shopping for fashion clothing and accessories online to purchasing them offline. Online shopping for clothes has earned its place deservedly and we have to admit it.

Buy clothes online 24/7

One of the most important advantages of the online shopping for clothing is that you can buy your clothes regardless of what time it is. If you usually are engaged with work at the office till late, deal with your kids during day, having classes at the university and it seems that you don’t have enough time for shopping, buying your apparel online is the perfect solution. You can look for an e-store and buy fashion clothes at 22:00 p.m.

Diversity

Another benefit of the online shopping for clothing is the great opportunity to browse an international market at the simple click of a button. You can find so many online shops offering different styles – casual, formal clothing, you name it. You are into the vintage style, but you don’t have a shop with vintage fashion near you, well you can find an e-shop offering great vintage clothing pieces.

Convenience

Online shopping for clothes gives you the freedom to shop not only at the early hours in the morning or at the late hours of the night, but you can buy clothes online regardless of where you are – at the cafe with friends, during your vacation, or at the office during your break. As we live in the era of smart phones and Google, we access to internet almost everywhere shopping for clothing online is such an entertainment.

During holiday and season sales shopping centers get so crowded. It is quite a ‘mission impossible’ to reach the cute shirt at the end of the store. No more waiting on queues to pay for what you have managed to get. Buying clothing online is easy and saves a lot of time though. Even, you can make a gift and surprise your friend who is far from your location. Just purchase an item he or she likes and give his/her address for delivery.

Price comparison & Reviews

Buying your apparel online gives you the great advantage to compare the price of the particular item different retailers offer for it. Moreover, there are so many third-party independent websites for rating and reviewing products. It is a good idea to check what people say about the product you are about to purchase.

Sales

Last, but not least, great benefit of the online shopping for clothing is the great bargain opportunities. Online stores for clothing make great sales and discounts, especially during holidays. Perfect way to save money on buying clothes online is to take advantage of the coupons many e-stores offer. Shopping for clothes online and saving a few bucks – you can’t miss such an opportunity.

Next time you are about to shop for clothes and fashion accessories, why don’t to try online shopping for clothing. You can find a great deal.